2020  •  IDENTITY & STRATEGY  •  CREATIVE DIRECTOR

In 2020, I launched Chipotle Goods, a sustainabily-minded, unisex and size inclusive product line that rallied Chipotle superfans and eco-concious consumers alike.

Our ambition was to build a collection that was beyond any of the disposable swag or wearable billboards that most fast causal restaurants created. Our goods needed to echo Chipotle's values of sustainability, quality, simplicity and personalization. The resulting collection was a huge success amongst consumers, with many products selling out within days of the launch.

©ELIDA 2022