Elida Studio

Brand Strategy

My approach to brand strategy starts with a central idea, shaped by cultural inputs and perspective. I define what a brand stands for, what it’s trying to communicate, and how that takes form across the business. From there, I map the critical touchpoints that bring the strategy to life, creating a system where values are experienced, not just stated. I collaborate with partners to extend this foundation into voice and tone.

Brand Strategy

My approach to brand strategy starts with a central idea, shaped by cultural inputs and perspective. I define what a brand stands for, what it’s trying to communicate, and how that takes form across the business. From there, I map the critical touchpoints that bring the strategy to life, creating a system where values are experienced, not just stated. I collaborate with partners to extend this foundation into voice and tone.

Brand Strategy

My approach to brand strategy starts with a central idea, shaped by cultural inputs and perspective. I define what a brand stands for, what it’s trying to communicate, and how that takes form across the business. From there, I map the critical touchpoints that bring the strategy to life, creating a system where values are experienced, not just stated. I collaborate with partners to extend this foundation into voice and tone.

Brand Identity

I translate strategic territory into visual form, shaped by cultural context, audience understanding, and the competitive landscape. This work defines how a brand’s values are expressed through its visual language, across logo, typography, color, imagery, and graphic systems. Strong brands aren’t fixed in time, so I build identity systems that are structured and adaptable, allowing them to scale and evolve while maintaining clarity, with space for growth, novelty, and creative expansion.

Brand Identity

I translate strategic territory into visual form, shaped by cultural context, audience understanding, and the competitive landscape. This work defines how a brand’s values are expressed through its visual language, across logo, typography, color, imagery, and graphic systems. Strong brands aren’t fixed in time, so I build identity systems that are structured and adaptable, allowing them to scale and evolve while maintaining clarity, with space for growth, novelty, and creative expansion.

Brand Identity

I translate strategic territory into visual form, shaped by cultural context, audience understanding, and the competitive landscape. This work defines how a brand’s values are expressed through its visual language, across logo, typography, color, imagery, and graphic systems. Strong brands aren’t fixed in time, so I build identity systems that are structured and adaptable, allowing them to scale and evolve while maintaining clarity, with space for growth, novelty, and creative expansion.

Creative Direction

I develop the creative platform that defines how a brand expresses itself across campaigns, content, and experiences. This includes defining communication principles, generating campaign ideas, and directing photography and visual storytelling across brand, product, and partnership moments. The work spans from overarching direction to specific launches and activations, building a body of work that evolves over time while staying fresh and culturally relevant.

Creative Direction

I develop the creative platform that defines how a brand expresses itself across campaigns, content, and experiences. This includes defining communication principles, generating campaign ideas, and directing photography and visual storytelling across brand, product, and partnership moments. The work spans from overarching direction to specific launches and activations, building a body of work that evolves over time while staying fresh and culturally relevant.

Creative Direction

I develop the creative platform that defines how a brand expresses itself across campaigns, content, and experiences. This includes defining communication principles, generating campaign ideas, and directing photography and visual storytelling across brand, product, and partnership moments. The work spans from overarching direction to specific launches and activations, building a body of work that evolves over time while staying fresh and culturally relevant.

Product Strategy

I define how a brand’s product ecosystem comes to life, from overarching direction to the systems that support growth over time. This includes developing product principles, identifying opportunities, and structuring how a portfolio evolves. I consider how products work together as a system, from core features and audience needs to entry points, pricing, and pathways for innovation. The result is a cohesive product strategy that supports scale and deepens relationships with consumers.

Product Strategy

I define how a brand’s product ecosystem comes to life, from overarching direction to the systems that support growth over time. This includes developing product principles, identifying opportunities, and structuring how a portfolio evolves. I consider how products work together as a system, from core features and audience needs to entry points, pricing, and pathways for innovation. The result is a cohesive product strategy that supports scale and deepens relationships with consumers.

Product Strategy

I define how a brand’s product ecosystem comes to life, from overarching direction to the systems that support growth over time. This includes developing product principles, identifying opportunities, and structuring how a portfolio evolves. I consider how products work together as a system, from core features and audience needs to entry points, pricing, and pathways for innovation. The result is a cohesive product strategy that supports scale and deepens relationships with consumers.

Product Design

I design how products look, feel, and function, translating strategy into tangible concepts. This includes exploring form, features, materials, and visual language across different directions and iterations, using considered design choices that create intuitive connections to the brand. The work can span standalone products, collections, or briefs for collaborations and vendor partners. The focus is on developing resolved concepts, from artwork and details that provide production-ready design guidance.

Product Design

I design how products look, feel, and function, translating strategy into tangible concepts. This includes exploring form, features, materials, and visual language across different directions and iterations, using considered design choices that create intuitive connections to the brand. The work can span standalone products, collections, or briefs for collaborations and vendor partners. The focus is on developing resolved concepts, from artwork and details that provide production-ready design guidance.

Product Design

I design how products look, feel, and function, translating strategy into tangible concepts. This includes exploring form, features, materials, and visual language across different directions and iterations, using considered design choices that create intuitive connections to the brand. The work can span standalone products, collections, or briefs for collaborations and vendor partners. The focus is on developing resolved concepts, from artwork and details that provide production-ready design guidance.

Product Development

I lead the process of bringing products through to final production, ensuring that design intent is carried through with precision and quality. This includes identifying the right production partners, from blanks to custom manufacturing, and making informed decisions around materials, finishes, and construction. Through sampling and refinement, I oversee how products translate from screen to physical form, balancing quality, cost, and scalability. This work ensures the final product is well-made and considered, creating the foundation for brand affinity through products people use and love.

Product Development

I lead the process of bringing products through to final production, ensuring that design intent is carried through with precision and quality. This includes identifying the right production partners, from blanks to custom manufacturing, and making informed decisions around materials, finishes, and construction. Through sampling and refinement, I oversee how products translate from screen to physical form, balancing quality, cost, and scalability. This work ensures the final product is well-made and considered, creating the foundation for brand affinity through products people use and love.

Product Development

I lead the process of bringing products through to final production, ensuring that design intent is carried through with precision and quality. This includes identifying the right production partners, from blanks to custom manufacturing, and making informed decisions around materials, finishes, and construction. Through sampling and refinement, I oversee how products translate from screen to physical form, balancing quality, cost, and scalability. This work ensures the final product is well-made and considered, creating the foundation for brand affinity through products people use and love.

Web Design

I design web experiences that bring brand, product, and storytelling together into a cohesive digital presence. Grounded in an understanding of the audience journey, this work defines site architecture, content systems, and user flows that support both exploration and action. I focus on how narrative, product stories, credibility, and visual language come together to create experiences that feel intuitive and distinct, shaping behavior in ways that support meaningful business outcomes.

Web Design

I design web experiences that bring brand, product, and storytelling together into a cohesive digital presence. Grounded in an understanding of the audience journey, this work defines site architecture, content systems, and user flows that support both exploration and action. I focus on how narrative, product stories, credibility, and visual language come together to create experiences that feel intuitive and distinct, shaping behavior in ways that support meaningful business outcomes.

Web Design

I design web experiences that bring brand, product, and storytelling together into a cohesive digital presence. Grounded in an understanding of the audience journey, this work defines site architecture, content systems, and user flows that support both exploration and action. I focus on how narrative, product stories, credibility, and visual language come together to create experiences that feel intuitive and distinct, shaping behavior in ways that support meaningful business outcomes.

I’m Elida Holte, a creative director and strategist working across brand identity, storytelling, and product.

I’m Elida Holte, a creative director and strategist working across brand identity, storytelling, and product.

I’m Elida Holte, a creative director and strategist working across brand identity, storytelling, and product.

Brand isn’t separate from product, it’s expressed through it. I build systems that align values across design, product, and communications to create a clear and cohesive point of view.

Brand isn’t separate from product, it’s expressed through it. I build systems that align values across design, product, and communications to create a clear and cohesive point of view.

With a foundation in brand identity and strategy, and a background spanning fashion, production, visual merchandising, and photography, I bring both a conceptual and material perspective to brand building.

With a foundation in brand identity and strategy, and a background spanning fashion, production, visual merchandising, and photography, I bring both a conceptual and material perspective to brand building.

Brand Strategy

Brand Strategy

Brand Strategy

Brand Identity

Brand Identity

Brand Identity

Creative Direction

Creative Direction

Creative Direction

Product Strategy

Product Strategy

Product Strategy

Product Design

Product Design

Product Design

Product Development

Product Development

Product Development

Web Design

Web Design

Web Design

I have experience working across established brands, emerging companies, and mission-driven organizations.

I have experience working across established brands, emerging companies, and mission-driven organizations.

I have experience working across established brands, emerging companies, and mission-driven organizations.

Want to talk about a project?

Want to talk about a project?

Want to talk about a project?

I’m Elida Holte, a creative
director and strategist
working across brand identity,
storytelling, and product.

I’m Elida Holte, a creative
director and strategist
working across brand identity,
storytelling, and product.

I’m Elida Holte, a creative
director and strategist
working across brand identity,
storytelling, and product.